Not that anyone is dumbing down, of course, but if new vocational qualifications were going to be credibly introduced, you would have thought the companies selected to launch the scheme would have considerably better reputations than a junk food chain, a rail service that has not exactly enjoyed the most positive media coverage over the years, and a virtually unknown airline that sounds like freebee.
Or is it April fools' day and I've simply missed the joke? What next - Buy one qualification, get one free? ( Will that be a first class or a double, sir? - Actually, I was rather hoping for a K or P...)